Did you know that in July of 2012, 85.5% of all the Internet users viewed a video?
Traditionally Google, which owns YouTube, gets the most video views online. But now Facebook video views is moving on up, beating out Yahoo! for second place.
Here are some other interesting statistics from comScore:
- 85.5 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 6.7 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 20.7 percent of all videos viewed and 1.6 percent of all minutes spent viewing video online.
The infographic below details how Facebook Video is gaining popularity.
Facebook Video Views Increasing
Data Source: http://allfacebook.com/facebook-video-comscore-2_b97623