Web 1.0 was developing websites and using search engine optimization techniques to drive as many people as possible to your website in hopes of converting sales.
Web 2.0 is utilizing social networking sites to have other people drive traffic to your site.
Consider the following statistics:
i. A recent survey found that only 14% of people trust ads while 76% of people trust consumer recommendations.
ii. Study concluded that 80% of US Internet using moms were influenced by word-of-mouth from friends and family when making a purchase decision.
Social networking sites are simply technological platforms for word of mouth recomendations to travel. Consider creating an informative blog or developing a ‘how to’ video on a topic relevant to your business. Now, consider delivering this information via your social media sites, such as Facebook, Twitter, and YouTube.
Thousands of eyeballs will view your information.
By sharing quality, relevant information on your trade, product, or service, you will build credibility and establish yourself as an expert. When people are looking for your product and service, you will become the expert and they will use you.
No other media platform allows for small businesses to benefit from consumer word of mouth advertising like social media marketing.