Traffic to Your Website
There are a number of ways to bring traffic to your website, however some techniques are frowned upon by search engines like Google and they won’t really help to build your online reputation. The truth of the matter is that like anything else, many of the different techniques out there to draw traffic to your website take time and patience. As the saying goes ‘Rome wasn’t built overnight,’ well neither was your business.
No worries though, if you already have a blog or website, chances are if you have been consistently posting new content and haven’t allowed cobwebs to grow, then you probably already dominate some keywords around your particular niche market. However, like many of us, we’d like to attract new prospects rather than those that are just searching for your particular keywords. We know some ways that you can do that, and we’d like to share them with you.
Traffic to Your Website | Finding Your Keywords
Your first step in drawing more traffic to your website or blog is finding your keywords. What category does your particular business fall under? If it is a local place of business such as an auto body repair shop, then you probably should target keywords like these:
- Car repairs Austin, TX
- windshield repair 78741
- oil change in Austin, TX
Of course there are a number of other keywords that you could also target, but its important to include your location (city, zip code, etc.) as well as the services that you offer. There are a number of tools that you can use to find out what keywords are being searched most frequently with the least amount of competition.
Once you find these keywords you should start posting content that mentions these keywords frequently, however make sure they aren’t mentioned too frequently, otherwise the Google bots may read your site as spam and this will not help your search ranking or increase traffic to your website.
Traffic to Your Website | Cornering Trending Topics
So far we’ve talked about targeting keywords based around your niche market, however this is only going to draw traffic from those that are searching for these services. How about finding people outside of those searching specifically for your service? That’s where cornering trending topics comes in. There are a number of ways to do this that will definitely help to bring more traffic to your website, but we’ll just let you know about one for now.
If you search trending topics on Twitter or you just happen to see one particular video on YouTube that is being shared quite a lot or you see a story on several news sites, chances are that this is great engaging content.
If you’ve already targeted a particular set of keywords, then you may as well find a way to relate those particular keywords to a trending story. If you’re creative enough there are a number of ways to do this. Let’s say that you work for a mail service, then you may want to do an opinion piece on the recently trending YouTube video of the FedEx employee tossing the package over the fence, this will be sure to draw traffic to your website.
Traffic to Your Website | Share, Share, and Share
One of the most effective ways to draw traffic to your website is to share new content over social media networks, places like Black Box Social Media and Mashable always have great ways to increase traffic to your website through social media.
So your final step after creating an article or content around a trending topic would be to share it across your business’s social media sites. Also find relevant groups where you can share your content, this will definitely draw more traffic to your website.