Social Media Agencies and Demographic Statistics

Social media agencies around the world are grabbing information from their user’s profiles in order to find specific buying habits and user activities.  For about five to seven years many new social networking sites have been created.  Online customer growth and activity in the social media realm has increased not by the thousands, but the millions!  Marketers really want to dominate this market and find out just how to capitalize on the growing field and social media agencies are doing all they can to attract these advertisers and marketers.

In addition to the social networking growth, there has been an surge in online shopping.  An increasing numbers of people have begun shopping from the comfort of their own homes using the Internet rather than going to shopping malls, fighting the traffic, and spending hours of an afternoon shopping for goods and services.  Given the rapid popularity in online shopping, targeted social networking marketing has increased as well, and social media agencies are spending countless hours researching as much social media demographic information of shoppers as possible.  The following are the top social media agencies and their top demographics of users.

Let’s take a look at some social media agencies statistics compiled by our friends over at Black Box Social Media.

Social Media Agencies Demographics Statistics | Facebook

The United States is the largest user of Facebook in the world, with more than 155 million users, or 65% of the total global audience.  As the graph on the right details, more Facebook users are female than male, with 55% of the users being women and 45% being men.

The social media agencies age demographics are broken down as follows:

  • 13-17 – 9.4%
  • 18-24- 24.3%
  • 25-34- 23.6%
  • 35-44- 16.7%
  • 45-54- 12.9%
  • 55-64- 8.1%
  • 65+ – 5.0%

Surprisingly, according to a Pew Internet Study, the average age of Facebook Users is 38 years old.  The study revealed other interesting demographic information of Facebook Users:

Education:

  • Some college / trade school:  34%
  • Bachelor’s Degree:  20%
  • Graduate School:  15%

Race:

  • White- 78%
  • Black- 9%
  • Hispanic- 9%
  • Other- 12%

User Frequency:

  • Multiple times a day: 31%
  • About 1 time a day: 21%
  • 3-5x a week: 15%
  • 1-2x a week: 17 %
  • Every few weeks: 11%
  • Less often: 5%
  • Never:  1%

Social Media Agencies Demographics Statistics | Twitter

Social Media Agencies

The United States is the largest user of Twitter, with over 107 million users, more than 3 times of the second place country, Brazil.

Twitter Age Demographics:

  • 18-29:  41.5%
  • 30-49:  42.3%
  • 50-64:  13.7%
  • 65+-:  2.6%

Education:

  • Some college / trade school:  39%
  • Bachelor’s Degree:  21%
  • Graduate School:  18%

Race:

  • White- 64%
  • Black- 17%
  • Hispanic- 19%
  • Other- 0%

User Frequency:

  • Multiple times a day: 20%
  • About 1 time a day: 13%
  • 3-5x a week: 6%
  • 1-2x a week: 9%
  • Every few weeks: 12%
  • Less often: 23%
  • Never:  18%

Social Media Agencies Demographics Statistics | LinkedIn

social media agencies

North America and Europe represent the majority, 67%, of the 147 million worldwide LinkedIn users .  Worldwide, LinkedIn is the most male dominated of the social media agencies with 58% male and 42% female.

LinkedIn Age Demographics:

  • 18-24- 25.8%
  • 25-34- 34.3%
  • 35-44- 33.4%
  • 45-54- 6.6%

Education:

  • Some college / trade school:  16%
  • Bachelor’s Degree:  37%
  • Graduate School:  38%

Race:

  • White- 85%
  • Black- 2%
  • Hispanic- 4%
  • Other- 13%

User Frequency:

  • Multiple times a day: 3%
  • About 1 time a day: 3%
  • 3-5x a week: 4%
  • 1-2x a week: 18%
  • Every few weeks: 28%
  • Less often: 35%
  • Never:  9%

Social Media Agencies Demographics Statistics | Conclusion

So just what is to be taken away from these social media agency statistics?  Well different social media agencies work differently depending on your company’s niche market.  So think about the demographic that you are trying to attract before emphasizing too much on any particular social media agency.

While more research should be done prior to deciding which of these social media agencies is best for your product or service, I hope you’ve found this article to be a good start.

If you liked ‘Social Media Agencies and Demographic Statistics’, then you may also enjoy other articles about social media available at SocialMediain7Minutes.

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