Statistics for Social Media

Statistics for Social Media
Statistics for Social Media

Statistics for Social Media

We wanted to share some statistics for social media so that you can truly understand how to play your cards in the social media advertising game.  Many creative advertisers wonder just what social media site they should use for advertising, so we found some of the most popular sites out there.  However you may not want to follow the herd, because with following the herd comes a lot of competition.  Also we think its important to share some statistics for social media concerning people’s social media habits so that you can truly understand why its so important to get your head in the game.

Statistics for Social Media | Most Popular Social Sites

With so many social media sites to choose from (Facebook, LinkedIn, Twitter, Google+, Myspace, Foursquare, etc.) it can become overwhelming when trying to make a decision on where your small business should make its focus.  Although we think that you should have your business involved in several social media outlets, here are some statistics for social media concerning popularity and strategies among creative advertisers as reported by The Sacramento Bee:

Advertising and marketing executives were asked, “If you had to limit yourself to only one social media platform, which of the following would it be?” Their responses:

Facebook………………………………………………………………… 56%
LinkedIn…………………………………………………………………… 21%
Google+…………………………………………………………………… 12%
Twitter…………………………………………………………………….. 4%
Other……………………………………………………………………….. 2%
Don’t know/no answer………………………………………………. 5%
100%

Executives also were asked, “In your experience, what is the most common mistake creative professionals make when creating online profiles that they use for professional purposes?” Their responses:

Not updating it often enough……………………………………….. 29%
Providing too much information……………………………………. 24%
Including inappropriate information………………………………. 18%
Providing too little information……………………………………… 16%
Other……………………………………………………………………….. 4%
Don’t know/no answer……………………………………………….. 9%
100%

So it looks like Facebook ranked number one.  You may actually be somewhat surprised that these statistics for social media ranked Google+ number three right above Twitter.  Well the fact of the matter is that Google+ may be new, but since it is run by Google, it is definitely going to affect search.  Now that all of Google’s sites are becoming integrated, a recommendation from a friend about your business on Google+ may make or break your search potential.

Statistics for Social Media | Global Perspective

I know its said time and time again, but the world is definitely becoming a smaller place and with that small businesses can really stretch their reach to an international audience using social media.  Below are some statistics for social media from Forrester that may surprise you about the use of social media in countries beyond the United States.

  • Don’t overlook emerging nations. Forrester reports that even though overall Internet penetration in countries including India, China, Mexico and Brazil isn’t that high, those that ARE online are involved actively in social networks. Approximately 93 percent of online users in these countries log into a social network at least once per month. Lesson, don’t forget these countries in your social media plans.
  • Don’t assume that North American and European consumers will contribute much original content. Forrester said that more than 70 percent of the online users in the United States and Canada, for example, are consumers of social content. In Europe, about 50 percent of people in the United Kingdom, France, Germany, Italy, the Netherlands, Spain and Sweden visit a social network site at least once per month. But people in Italy and Sweden are twice as likely as those in Germany to do so. They also tend to be relatively passive. Lesson, that means people in western countries will read and watch and join in other “Spectator” activities, but they won’t offer much in the way of interaction or feedback.

The fact that Europeans and North American’s are more voyeristic is a very interesting fact.  That means that as creative advertisers we need to create flashy, intriguing content, and not expect others to spark the conversations on our social media pages.  Do any of our readers have any statistics for social media that they’d like to share?

Image attribution: http://www.ehow.com/how_7225736_incorporate-statistics-graphs-illustrations.html

If you enjoyed reading “Statistics for Social Media” then read more right here at SocialMediaIn7Minutes.

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