What is Social Media Marketing?
If you’re in the small business world then you’ll want to answer the question, ‘what is social media marketing?‘ The fact of the matter is that this is a very broad question, however everybody needs to start somewhere to truly understand the question what is social media marketing. Thats why we wanted to offer you a list of popular social media sites where you can promote your business and contribute content. Also we’ll give you some basic tips and tricks so that you can be a successful online marketer and really make your content go viral.
What is Social Media Marketing | The Top Competitors
You’ll quickly find that there are a number of social media sites and as you uncover more and more the list may become overwhelming. Have no fear, we will narrow the list down to the top competitors so that the list becomes a little less daunting. Here’s a list from SearchEngineLand in their article on what is social media marketing.
- Google Buzz
- Google Social Search (and see our What Is Google Social Search guide)
Now you may find some other social media sites that you want to contribute to depending on your business’s niche market.
What is Social Media Marketing | How to Use Pinterest
For example Pinterest may be a site that you want to look into if you’re a consumer based business focused on recipes, design, or fashion related. Pinterest is a fairly new social media site where users can share the products that they love. Black Box Social Media has great information on how you can make your presence known on Pinterest in their article on what is social media marketing, here are some great examples from top contributing companies on Pinterest:
- Etsy: When your website is a marketplace for creative and adorable goods, Pinterest is your social network soulmate. The brand pins images of “handmade weddings,” stationery, fashion, gift ideas, “cool spaces” and holiday decorating tips.
- Rent the Runway: The fashion-rental site groups its boards into occasions — bachelorette party, fall wedding, dance party, New Year’s Eve — and each board contains various “looks” for that particular event to help you get inspired and achieve an appropriate look.
- Birchbox: The beauty subscription service pins close-ups of made-up hair, eyes, lips and painted nails to show various looks that can be created with makeup. There’s also a board devoted to food, since a girl has to eat.
What is Social Media Marketing | Facebook is at the Top
If you just want to get your feet wet in the social media marketing game then we recommend starting with a Facebook fan page. Right now Facebook is at the top of the game and if you’re business isn’t there yet, then you need to look into it. Make sure that you’re posts are 80% content and 20% sales, you don’t want to be too pushy, because your page will be largely ignored and that means less impressions (views). Also the best times to post are 5-7am, 4-7pm, and 11pm. People generally log in in the mornings, after work, and at night.
What is social media marketing? Well right now its Facebook, however in Facebook’s recent S-1 filing, they stated the following sites as competition:
“We face significant competition in almost every aspect of our business, including from companies such as Google, Microsoft and Twitter, which offer a variety of Internet products, services, content and online advertising offerings, as well as from mobile companies and smaller Internet companies that offer products and services that may compete with specific Facebook features,” the company said.
So get started with the list that we provided and make sure to include pictures in your posts and post at the correct times. What is social media marketing to you?
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