With the term visual storytelling being used a whole lot in marketing, it important to know what it means and how it benefits you.
What is Visual Storytelling?
Social Visual language is perhaps the best way people can learn. This occurs through images and words being used together. Because images are often easier for us to understand and words simply fill out a spatial context, this type of visualization is gaining in popularity.
In a study of executives, 60% were willing to watch an online video as opposed to reading a document similar to the video.
These are important things to remember when devising market strategies.
If you want to make an emotional connection with your followers, storytelling is also key. It’s important to use emotional storytelling because emotions can influence the decisions people make.
The bottom line is there are people out there who don’t like to read. Giving these people the choice between looking at videos or pictures is a welcome change from all the reading most people do online anyway.
Regardless of who your target audience is, even if they’re big readers, visual storytelling is trending as the more popular way to market. This is in no small part due to social networks. If your company isn’t as visual in social media marketing as you need it to be here are a few tips.
5 Ways to Use Social Visual Storytelling
Videos of many kinds are simple for a company to put together. Not only do they provide an alternative to text, the Forrester Research group estimates that a minute long video is worth almost 2,000,000 words in text.
Offering photos of behind the scenes at the office or business related events makes for entertaining visual marketing. It opens up your businesses personal side and shoots a warning shot over the bow of your competition.
Inforgraphics helps make statistics palatable with color and pop. They’re also lively enough to share on social networks.
If you’re looking for great visuals, you should look around for white papers, older logos or even older training videos. This not only can make a great visual for your company, but it can also revives aspects of an earlier time for your business.
The Benefits of Pinterest
Take advantage of the most recent popularity of Pinterest. This social networking site allows you to use images to create different boards on the site and has become extremely popular for marketing. Not only does this social network allow you to bookmark your images, it also allows you to directly link back to your businesses website.
This is just a few of the ways you can visually improve your marketing. These methods will not only help you to tell a story but they will help you to reconnect to existing customers and reach out to new potential clients.